CASE STUDY ON CSR OF AMUL

  • August 15, 2019

Integral strategies in ensuring substantive long-term results include: Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society. The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages. In last five years to the milk producers have planted around An organization can exhibit a better image in the society if it cares for its employees and involve them in social activities. Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average.

Shruti Naik, for giving me an opportunity prepare a project on Corporate Social Responsibility of Amul. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers. The unique fact about the programme was that the milk producer members took up the oath to protect tree saplings till it survives and grows into tree. The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives. In most cases CSR is a result of a variety of social, environmental and economic pressures. Today, we are seeing increased awareness and active participation by business professionals in the development of CSR policies. But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless.

The milk from the village co-operatives is purchased at an interim price. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers.

Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. After flag hoisting ceremony, the tree plantation activity was executed by the producer members.

An action plan of tree plantation programme was drawn up months back in advance. Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society.

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case study on csr of amul

This was just the beginning. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it. Further, “Amul Green” movement has also been awarded by International Dairy Federation for best environment initiative in the “sustainability category” during the 4th Global Dairy Conference held at Salzburg Congress Center, Austria on 28th April, The entire three-tier structure with the GCMMF at its apex, is a unique institution because it encompasses the entire chain from production of raw material to reaching the consumer with the end product.

Execution teams were formed at district union level to give final shape and put the plan in action. The circular was placed on notice board of VDCSs. The visit leaves an everlasting impression on their minds that by selling AMUL products, they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity.

CSR Initiatives

The answer lies in two things: The GCMMF is managed by the board democratically elected by and from qmul the chairmen of the district co-operatives. It caused death of thousands of people, tens of thousands were injured, hundreds of thousands were rendered homeless and damage of billions of Rupees was done.

The Union provides technical support to milk producers on Scientific Animal Husbandry practices and also facilitates loan disbursement from banks to the needy by guaranteeing the loan repayment on behalf of farmers. Amul Scholar Felicitation Programme: The state level apex body of dairy farmers in Csf gave a serious thought in this direction and discovered a novel idea for giving back to nature.

CSR Initiatives

Accu- mulation of human capital is sine qua non for the development and growth of any enterprise or economy. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives.

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Aug 7 The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce. Annually Amul felicitate outstanding children of employees who have secured highest marks in 10th, 12th standards and Gold Medalist in graduation.

Corporate Social Responsibility, The Amul Way

AMUL is also the largest exporter of dairy products in the country. Remember me on this computer.

case study on csr of amul

Amul cares for its consumers and tries to offer them the best products at best price. I take immense pleasure in thanking my thesis guide Prof. At the village level, coordinators were o in respect of the villages to be covered and the number of saplings required. Click Here For More Details. The net positive on reducing waste, designing green buildings, implementing green operations and maintenance plans — all have continually proven to yield a positive return on investment ROI.

Corporate social responsibility CSR has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, cade society at large to improve their quality of life, in ways that are both good for business and good for development.

The milk producers of Gujarat Dairy Cooperatives are conducting mass tree plantation drive every year kn Independence Day for last five years.

The entire three-tier structure with the GCMMF at its apex, is a unique institution because cse encompasses the entire chain from production of raw material to reaching the consumer with the end product. Indeed, a very tough task. The project envisages encouraging the farmers to use high yielding animals and modern aids to increase milk production.